About VITOW Sourcing
At VITOW GROUP, we specialise in global product development and supply, built around the real needs of the UK trade.
From our UK headquarters, we work with carefully selected manufacturing partners across Europe, Asia and beyond to develop and deliver high-quality, commercially competitive products tailored to our customers’ specifications.
Backed by over 40 years of trade expertise, we combine international sourcing capability with deep market understanding. Our team works closely with each client to refine product briefs, manage compliance and quality control, and oversee the entire journey from concept to delivery.
We are committed to consistency, transparency and long-term partnership. With VITOW Sourcing, clients gain more than access to global supply chains, they gain a trusted partner focused on quality, reliability and sustainable growth.
Why VITOW Sourcing?
Successful sourcing is about far more than finding the right factory. It requires market insight, technical expertise and trusted partnerships to turn ideas into commercially successful products. At VITOW Sourcing, we combine global manufacturing capability with over 40 years of UK trade experience, managing every stage of the journey to deliver products that perform in the market as well as on the shelf.
Global Manufacturing Network
Access to carefully selected manufacturing partners across Europe, Asia and beyond, chosen for their quality, reliability and ethical standards.
End-to-End Project Management
From initial concept and product specification through to compliance, production and delivery, we manage the entire sourcing process on your behalf.
OEM & Private Label Solutions
Bespoke product development and white label manufacturing tailored to your brand, market and commercial objectives.
Quality & Compliance Assured
Robust quality control, product testing and certification processes ensure every product meets UK regulations and the highest performance standards.
Brand & Packaging Expertise
Beyond sourcing, we help develop packaging and brand presentation that strengthens your market position and supports commercial success.
Trade Knowledge That Adds Value
With decades of experience serving the UK plumbing and heating industry, we provide strategic insight, transparent communication and dependable long-term partnerships that help businesses grow.
OUR APPROACH
Our product development team works closely with customers from initial concept through to delivery. We refine briefs, assess market opportunity, align specifications with compliance requirements, and manage the full sourcing process to ensure projects are delivered on time, on budget and to the required quality standard.
Transparency underpins everything we do. We provide clear trading terms, structured timelines and open communication at every stage. Our long-established relationships with trusted manufacturing partners ensure professionalism, ethical trading and consistent quality control throughout the supply chain.
We also understand that sourcing is only part of the equation. Successful products need strong positioning. We support clients with brand development, packaging guidance and go-to-market thinking, ensuring each product is commercially aligned and built for long-term success.
VITOW Sourcing offers full OEM and white label solutions, working in partnership with manufacturers to create tailored, market-ready products that deliver both performance and commercial value.
Meet our Sourcing Team
James Cranham
Commercial Director
Contact James Cranham
Matt Fletcher
Sales Director
Contact Matt Fletcher
Simon Whitwick
Purchasing Manager
Contact Simon Whitwick
David Lethbridge
Buyer
Contact David Lethbridge