Our History

A phone call from founder Mark Vitow to Black Swan Manufacturing in the United States marked the beginning of one of our longest-standing partnerships. Nearly 40 years later, Black Swan remains one of Mark Vitow Distribution’s bestselling brands, stocked by over 1,200 independent merchants and asked for by name across the trade.

As the company continued to grow nationally, Mark Vitow Ltd transitioned to a specialist logistics model by partnering with a dedicated warehousing and distribution provider in Northampton. This strategic move created a stronger platform for national service, allowing the business to focus even more on customer relationships, supplier partnerships and long-term product development.

Industry personality and plumber Andy Cam joined the business as Brand Ambassador. Known through “I Love Plumbing” and later as host of the Heating & Plumbing Show on Fix Radio, Andy became an important part of the company’s growing connection with installers, merchants, exhibitions and new product launches.

“Working with VITOW has always felt more like being part of the family than working with a brand. The people behind the business genuinely care about the trade, theit team, the customers and the products they put their name to, and that’s something I’ve always respected.”
— Andy Cam

Mark Vitow exhibited at InstallerSHOW for the first time, strengthening the company’s presence within the wider plumbing and heating industry. The exhibition would become an important platform for showcasing new products, exclusive partnerships and the growing VITOW brand portfolio.

Mark Vitow became an official sponsor of Women Installers Together, an annual conference dedicated to supporting, connecting and celebrating women working across the plumbing and heating industry. The sponsorship reflected the company’s wider commitment to championing positive change across the trade.

The business entered into a strategic partnership with OB1, marking a major step forward in the development of its exclusive brand portfolio. The partnership further strengthened Mark Vitow’s position within the merchant channel and laid the foundations for future collaborative growth opportunities.

Mark Vitow relocated to its new headquarters in Welwyn Garden City, purpose-designed to support the continued growth and evolution of the business. Created with the team at its heart, the new space provides a modern, collaborative environment that reflects the company’s ambitions, culture and long-term commitment to its people and customers.

“As the business continued to grow, it was important that our new home reflected the culture and values that have always mattered to us. Creating a space where our team enjoys coming to work, feels supported and can continue building the future of VITOW GROUP together was a huge part of that vision.”
– Rachel Pead, Company Director – People & Operations

FlowPro macerators won the Bathroom Association Pitchfest at InstallerSHOW, standing out amongst leading industry brands for innovation, performance and installer-focused design. The success would later be repeated in 2025, securing back-to-back Pitchfest victories for the FlowPro range.

The exclusive partnership portfolio continued to grow with the addition of OX Tools, further strengthening the company’s trade-focused offering. The partnership reflected the business’s ongoing commitment to supplying trusted brands through the independent merchant channel.

A new partnership with Tucson Pumps further expanded the company’s specialist product offering within plumbing and heating. The addition strengthened the growing portfolio of exclusive and strategic partner brands available through the business.

VITOW GROUP was officially launched, bringing together distribution, manufacturing, partnerships and sourcing under one unified vision. Built on decades of industry experience, the launch marked the next stage in the company’s evolution, creating a stronger platform for future growth, innovation and customer support across the trade.