At VITOW GROUP, we help innovative manufacturers enter, grow and strengthen their position within the UK merchant channel via our VITOW Partnerships division.
As proven market makers, we work with carefully selected brands to build long-term success through national distribution, strategic sales development and integrated marketing support. Our approach goes beyond logistics, creating sustainable growth through strong merchant relationships and deep market expertise.
From market entry and route-to-market strategy to in-branch activation, trade marketing and customer engagement, our experienced team provides the insight, infrastructure and commercial support needed to build successful brands within the UK plumbing and heating industry.
Whether you’re launching into the UK for the first time or accelerating an established brand, VITOW Partnerships provides the platform, expertise and relationships to drive long-term growth.
Why Partner with VITOW?
VITOW Partnerships combines established merchant relationships, national sales coverage, targeted marketing and proven distribution infrastructure to help ambitious brands grow within the UK plumbing and heating sector.
Established Merchant Relationships
Strong, long-standing relationships with plumbing and heating merchants, buying groups and key industry decision-makers across the UK.
National Sales Coverage
Our experienced sales team provides nationwide coverage, taking your brand directly into merchant branches and customer meetings.
Proven Market Development
We build demand, open new opportunities and create sustainable growth through targeted sales and marketing activity.
Complete Route to Market
From product setup and data management to warehousing, sales, marketing and delivery, we provide the infrastructure needed to succeed.
Trade-Focused Marketing
Targeted campaigns, merchant promotions, digital content, trade events and in-branch activity keep your brand visible and commercially relevant.
A Genuine Partnership Approach
We work closely with every partner, combining your product expertise with our knowledge of the UK plumbing and heating market.
Partner Showcase
Quooker Taps
The world's first 100°C boiling water tap. Energy-efficient, safe, space-saving, and versatile. Discover all the benefits.
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Black Swan PVC Cement & Plumbing Consumables
Premium-grade PVC cement and plumbing consumables trusted by installers for strong, reliable performance on the job. A respected trade name built o...
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From multi-surface construction sealant & adhesive, superglue adhesive & multi-surface cleaner to foaming glass cleaner and biobased adhesives, you...
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Ox Tools
Tough, professional trade tools engineered for durability, precision, and performance on site. Built to meet the demands of hardworking professiona...
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TRACER and SMART Tools
Innovative marking and measuring solutions designed to improve speed, accuracy, and efficiency on the job. Smart tools developed with tradespeople ...
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Corefix
Corefix heavy duty wall fixings are designed for plasterboard, dot and dab walls, insulated boards, cavity walls and blockwork. Trusted by UK trade...
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Tucson Pumps
Reliable pump solutions designed for domestic and light commercial plumbing applications. Efficient, dependable performance supported by trusted en...
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Black Mamba Gloves
Premium disposable gloves delivering exceptional grip, durability, and comfort for demanding trade environments. Built for professionals who need p...
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Our Approach to Partnerships
Every partnership is different. We take the time to understand your brand, products, commercial objectives and growth ambitions before creating a tailored route-to-market strategy. Our teams work together across sales, marketing, product data, operations and customer service to establish your brand, strengthen its position and deliver sustainable growth within the UK merchant sector.
Trusted Across The Trade
Find a Stockist
Find your nearest stockist and access trusted plumbing and heating products with reliable availability and everyday trade support.
Become a Stockist
Become a stockist and give your customers access to trusted products backed by strong support and reliable availability.