About VITOW GROUP
VITOW GROUP brings together four specialist divisions working together with one shared focus: supporting the plumbing and heating trade through innovation, partnership, product development, and distribution.
Built on decades of experience within the independent merchant sector, the group combines national distribution strength with growing manufacturing capability, strategic brand partnerships, and global sourcing expertise.
By connecting these divisions together, VITOW GROUP creates a more integrated approach to supporting merchants, installers, and industry partners. From developing products and building brands to sourcing innovation and delivering nationwide supply, each division plays a role in helping customers stay competitive in a rapidly evolving market.
Today, VITOW GROUP continues to grow through long-term partnerships, investment in product innovation, and a strong commitment to the trade relationships that have shaped the business since 1986.
Explore our Divisions
Distributor of choice supplying over 3,000 plumbing and heating merchants nationwide with trusted brands, strong stockholding, and reliable service for 40 years.
View DivisionInnovation and performance that power the trade. From concept to shelf, we design and develop innovative products while building the trusted VITOW brand across multiple categories.
View DivisionMarket makers for innovative brands in the UK merchant sector, combining our reach, relationships, and commercial expertise to deliver sustainable growth.
View DivisionSupporting retailers, buying groups, and brand owners with global sourcing, OEM supply, and bespoke product development backed by expert support and industry knowledge.
View Division
From Humble Beginnings
Mark Vitow and his son Brandon began travelling across the Southeast, calling on independent plumbers’ merchants and selling one product, Freeze It Spray, from the boots of their cars. Built on hard work, trust and face-to-face relationships, the foundations of the business were created one merchant at a time.
“Looking back, those conversations on merchant counters became the foundations of everything that followed.”
– Brandon Vitow, Founder
Our Mission
At VITOW GROUP, our mission is to provide quality, value, and unbeatable service to the plumbing and heating sector while making a positive impact within the industry and beyond.
Our Values
Our values shape how we work, how we support one another, and how we build lasting relationships with our customers and partners. They reflect the standards we hold ourselves to every day and the culture that continues to drive our business forward.
Respect
We value every individual and recognise the impact our words, actions, and behaviours have on others. We treat people with fairness and consideration, while actively supporting, recognising, and celebrating the achievements of those around us.
Integrity
We are united by a strong ethical foundation. We act with honesty, accountability, and transparency, always striving to do the right thing for our employees, customers, partners, and the wider world around us.
Trust
Trust is built through consistent actions, open communication, and ethical behaviour. By doing what we say we will do and supporting one another with honesty and reliability, we create stronger relationships and long-term success for the business.
Innovation
We embrace change and encourage new ideas, products, and ways of working that drive improvement, create opportunities, and help us continue evolving for the future.
Ambition
We are driven to grow, improve, and achieve more. We encourage initiative, embrace opportunity, and continually push ourselves to deliver better results for our customers, partners, and each other.
Trusted Across The Trade
Contact VITOW GROUP
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